Seller's Marketing Plan
DAVE CONGDON - STRATEGIC MARKETING PLAN
Islands International Realty recommends the following Strategic Marketing Plan to sell your property for the highest possible price in the shortest period of time. To ensure your property is marketed to an optimum level and receives a high market value, the following services will be performed.
Summary of Islands International Realty Benefits:
-
High quality worldwide brand identification and successful reputation throughout the Florida market.
- A company known for its record growth, leadership, and high level of customer service.
- The image that goes along with the high quality upper tier properties.
- Visionary, out-of-the-box thinking leadership team that can make things happen.
Proposed Marketing and Sales Overview
Agree on Price & Terms: You will be provided with a summary of current competing properties, property rejects (properties that did not sell) and past property sales. With this information we will assist you in establishing the best market pricing and terms.
Submit Listing to Multiple MLS's: Your property will be listed in the Melbourne Area Multiple Listing Service (MAAR) MLS and others (Orlando) as appropriate. Photographs of your property will be showcased to all area realtors in the computerized MLXchange.
Professionally Photograph Your Property: Professional photographers will be taken of your property and used in our high quality marketing brochure, post card, e-flyer, website and displayed in the Islands Sotheby's Showcase Gallery.
Narrated 360 Tour: A professional NARRATED tour of your property will be prepared and featured on IslandsRealty.com, Realtor.com, BrevardMLS and many other major websites, including Florida Today, Homes & Land, DuPont Registry, Luxury Homes & Estates, The Real Estate Book, and many others.
Install Yard Sign: A community approved "For Sale" sign will be installed in front of your property if not restricted by community covenants and restrictions.
Create High-Quality Marketing Brochure: Islands International Realty will produce a high quality color brochure featuring photographs and a detailed summary of your property's many features.
Direct Mail: A high quality "Introducing" Postcard will be created and direct-mailed to targeted prospects and neighbors looking for referrals and potential buyers.
Establish Showing Instruction: We will establish showing procedures APPROVED BY YOU. Following the showing of your property you will be updated by phone, mail or e-mail as soon as possible.
Schedule an Islands International Realty Associate Home Tour: As soon as possible, Islands professional sales executives will tour your property (for appropriate properties).
Status Reports: Throughout the course of your listing term you will be updated by phone, mail or e-mail on the progress of the marketing of your home. You will also be updated on any changes in the market that may effect your property.
Brevard County Print Advertising: Islands International Realty utilizes an aggressive and far reaching combined Web and PRINT advertising campaign throughout Brevard County to generate buyer leads and exposure. Our advertisements drive traffic both to myself for promotion of your individual properties and to our office for possible handling. Regular print advertising is used as appropriate in all the major print advertising vehicles, including Florida Today, HomeSource, Homes & Land, DuPont Registry, Luxury Homes & Estates, Space Coast Living, The Real Estate Book, Spray - Eau Gallie Yacht Club, Space Coast Chronicle, Space Coast Business, Hometown News, Digest of Homes, Homes Coast to Coast, Homes and More, Florida Commercial Real Estate, Florida Sun - Germany, etc.
Internet/E-Marketing: The internet is one of the main targets for effectively marketing to homebuyers today, regardless of their location. In fact, the out-of-area buyer will use the Internet for their main source of business. The challenge with Internet marketing is the capture and cultivation of prospective buyers.
Website - the key ingredients:
- Dynamic
- Informative
- Ease of Use
- Lead capture
- Search Engine Optimization
Islands International Realty is a master at this process, as am I, Dave Congdon, with over 30 years of technology experience in my past life including positions as Vice President of Sales, Director of Sales & Marketing, and Director of Strategic Planning for major corporate entities throughout the USA. Our website and E-Marketing efforts are geared to providing enough useful information to entice interactivity with your property.
Websites: Islands International Realty aggressively targets exposure on the top real estate websites in the world. These include:
- http://www.IslandsRealty.net
- http://www.Realtor.com (with Enhanced Listings)
- http://brevardmls.com
- Florida Association of Realtors IDX site
- http://FloridaToday.com
- and many others
In Addition:
Dave Congdon also provides these Internet Web Resources in order to showcase your property.
- http://www.DaveCongdon.com - with nearing 50,000 hits and 4000 visits per month
- http://www.Justlisted.com - I am a Justlisted.com Certified Buyers agent thus attracting potential buyers for your property. Click on http://www.homepages.com/DavidCongdon/AgentHome.aspx to view my Housevalues/Justlisted.com website
- http://www.Housevalues.com - I am a Housevalues Certified Listing agent, so all of my listings will appear to all Housevalues.com and Justlisted.com visitors - click here to see my Housevalues.com website.
- http://www.VLSHomes.com - I am a VLSHomes.com member, hence all of my listings will be showcased on all VLShomes.com affiliated websites including, http://www.CraigsList.com, http://www.YahooClassified.com, and many more. VLSHomes is specifically targeted at the NY, New England, NJ, PA marketplaces.
- http://www.LiveDeal.com - I showcase your property automatically on this very actively viewed source of buyers from the Live Deal Network
- http://www.Oodle.com - I showcase your property automatically on this very actively viewed source of buyers.
- Personal Business Networking Exposure for your properties: I personnally also conduct my own E-Marketing campaign to all of my business associates Nationwide, with specific focus on Florida and New England, with specific activies performed as below:
- Personal focused Emails Promotions to all nearly 2000 "Productive" Property Selling and Listing Agents in Brevard County in order to achieve top of mind awareness for those agents who are most likely to be dealing with higher end buyers and sellers
- Personal focused Email Promotions to approx 1000 New England Real Estate Agents with incentives for business referrals from their clients, friends, relatives and fellow professionals
- Personal focused Email Promotions to 1000+ clients, Business relationships, Prospects and Suspects in order to network for possible interested clients for your property.
- Personal Showing Sheets for your property that showcase and make your property memorable upon visits - click here for an example.
- Personal Promotion through "Continental Who's Who" for targeted prospects. I am an honored by being an invited member through this organization for the Real Estate industry.
- Personal Promotion through "Madison's Who's Who" for targeted prospects. I am an honored member of Madison's Who's Who as a University of Wisconsin Bachelor of Science graduate and an RPI MBA Graduate from Troy, NY.
- Personal Promotion through "Who's Who in Real Estate" for targeted prospects. I am an honored by being invited membor through this organization for the Real Estate Industry.
- Personal and Business Networking activities through http://www.ActiveRain.com
- Personal and Business Networking activities through http://www.MySpace.com
- I am a Buyers Relocation USA Member for attracting interested Buyer Relocation Candidates from around the world.
- AND I AM SURE THAT I HAVE MISSED a few places... I dare you to find another Real Estate Professional that will expose your property to the world more than I do these days.
State-of-the-Art Technology: Our Showcase Galleries feature high-speed computers which allow home buyers to search the internet, Islands International Realty Website and MLS.. and all other resources available.
Relocation Department: Islands International Realty Relocation Department works wtih area corporations, businesses, executive personnel search firms and local agencies to assist executives and families moving to the area.
Coastline Realty Investments and Business Brokerage: Coastline works with many new corporations and families relocating to the Central Florida/Brevard County area. Whether you are interested in buying or selling a business, in commericial or real estate investment properties, we are help to assist you.
Real Estate Brokers: Islands International Realty, Inc. works closely with area Real Estate Brokers to assist them with their buyer's needs in your market area. You will never hear "List with me or I will never show your property" which is a false threat in today's marketplace... and also rather unethical and unprofessional in my humble opinion.
High Visibility Locations: The Islands International Realty office is located in high-visibility/traffic locations and attract many visitors per month.
Buyer Financing Services: Islands International Realty established alliance with various Mortgage Companies offers Loan Consultants with extensive knowledge and a wide array of loan products to offer home buyers.
SERVICE GUARANTEE: I will provide all of these services outlined in my Marketing Plan. If you can get this from other realtors that you may be speaking with, let me know. Each individual marketing plan will be customized to fit the needs of your particular home, and print advertising will be as appropriate to assure proper property exposure to the local community.
Brevard County Florida Waterfront Properties | Brevard County FL Waterfront Properties
